Application of “Yunnan element” in the tourism souvenir design

ZHANGXi

“Yunnan element” is all on behalf of China's Yunnan regional image characteristics of the visual elements of the category. Yunnan ethnic minority costumes and temples， residential modeling contains a wealth of design material， is the convergence of Chinese and foreign cultures. Therefore， the “Yunnan element” covers a wide range of content， such as Dai Jin in the auspicious auspicious culture， Dali Bai characteristics of tie-dyed， Miao fine silver， Naxi ancient music and Naxi mythology， colored temples architectural modeling， Xishuangbanna Songkran Festival， Refined visual symbols. And from the rationality of the design of tourist souvenirs， but also by many conditions， such as information transmission restrictions and processing technology constraints. Therefore， we have to carry out in-depth research and screening of materials to ensure the uniqueness and accuracy of information transmission， as well as the feasibility of modeling design.

“Yunnan element” has the cultural connotation and the image characteristic， how to carry out the visual image with the typical characteristic effectively and transforms into the necessary element in the design of the tourist souvenir， is the focus of this article. The formation and evolution of visual elements， derived from people's life experience and stored in their subconscious. In the design， the visual image into the visual language， through a certain graphics， text， color elements of the carrier to achieve the purpose of attention and information to convey.

Color is the easiest to express regional features. Choose the right combination of colors and production process can make products stand out. A geographical preference for color is influenced by local environmental factors， cultural factors， and ethnic differences. Such as Dai living in the tropical rain forest area， the local traditional folk color showing a strong charm， Dai Jin color combination with bright， often white for the end， red， black for the pattern， as if the hot sun and light between the relationship refining. Another example， Dali Bai is located at the foot of Cangshan， Cangshan on the growth of Banlangen is a natural blue indigo solution， the locals use the most natural blue indigo dye fabric products， the blue tone of the tie-dye technology and the use of technology is very natural， Dye soaking process is like the use of ink when the degree of ink painting， color halo changes show subtle and changing hazy mood. Through the study of different things will be on the Yunnan region souvenir color design will play a key role.

Yunnan traditional folk art products， such as the construction of purple pottery technology， Xishuangbanna black pottery technology； Paste copper technology， Wu copper take silver process； Miao embroidery process， Dali Bai tie dyeing process； there are ancient Jianchuan wood carving and Dongba woodcut. Dongba woodcut on the hieroglyphs is regarded as the precious cultural heritage of all mankind， the research found that the Dongba woodcut elements based on innovative design products in the tourist souvenir market is more popular. From the graphical design point of view， Dongba woodcut graphics represent more symbolic elements. In today's information society， the geographical information and cultural connotation of the image are becoming more and more profound， and the role is becoming more and more obvious. If the unique Dongba pictographic features are introduced into the easy-to-accept product media， the tourists will feel novel and fashion.

A good travel souvenirs want to come to the fore， its flat pattern and three-dimensional modeling of the effective set is bound to win the key， today's society， whether it is “complex beauty” or “simple beauty”， people's work on the beauty of the review has changed Product design innovation requirements are no longer obsolete. Therefore， in the design of a breakthrough is a tradition of progress， extraction， induction， segmentation， reorganization is the process of thinking mutation， but also innovative means.

The traditional decorative patterns of ethnic minorities in Yunnan mostly show the characteristics of planar skeleton. It is by a unit pattern up and down or left and right direction to do repeated， continuous cycle arrangement， the bone changes can be divided into scatter， tilt， vertical， corrugated， horizontal and geometric， each form The order of arrangement and upside down can produce a very rich rhythm rhythm and decorative beauty. Such as the most traditional form of Dai Jin pattern on the use of two consecutive， to point to the line to the line. Point， circle， short line， long line together into a band-like group line， the cross-loop between the group line to form a complex visual effects. This infinite cycle of the pattern of combinations often represent a lifetime auspicious meaning， therefore， the most worthy of our tourism souvenirs in Yunnan reference and heritage.

作者簡介：張茜（1989-），女，漢族，天津人，在讀研究生，研究方向：設計藝術學。