美國展覽研究中心最新報告披露展位以外溝通技巧

8月16日，美國展覽研究中心發布《展位以外的溝通機會報告（第五部分）》，這是CEIR關于展會現場最新調研的第五份報告。

CEIR首席執行官Cathy Breden表示，“如能成功運用，展會現場的溝通活動將提升觀眾對于展會的體驗，并能幫助參展商通過一系列方式實現結交客戶、推介產品的目的。而在展位以外開展有效溝通活動的秘訣是，讓這些活動成為展位溝通的補充，而不是與展位上的溝通沖突。這份最新報告列舉了相關的成功案例。”而CEIR此前發布的報告《深度視點：如何留住展會觀眾》則表明，吸引觀眾再次觀展的主要秘訣就是展會現場的人際交流活動。

CEIR Publishes Fifth Report in Series Focusing on Attendee Floor Engagement Tactics

On 16 August， the Center for Exhibition Industry Research （CEIR） announced the release of Part Five： Exhibition Floor Networking Opportunities Outside Exhibit Booths， the fifth report in its newest series on attendee floor engagement.

“Networking activities on an exhibition floor， when done well， deepen the quality of the experience for attendees with a variety of ways to achieve their peerto-peer and product expert engagement goals，” stated CEIR CEO Cathy Breden， CMP， CAE. “The trick is to offer networking that complements and does not compete with exhibitors’ agenda. This report offers examples on how organizers achieve this.” CEIR’s earlier study， the Attendee Retention Insight Study， revealed that a major driver of repeat attendance is the chance for people-to-people engagement on an exhibition floor.

勵展博覽集團繼續穩坐全球最大展會主辦方寶座

根據2016年的財務結果，勵展博覽集團繼續穩坐全球最大展會主辦方寶座。該年度集團總收入為14.5億美元。緊隨其后的是博聞公司、英富曼展覽集團和法蘭克福展覽公司，前四名排名與上一年度相同。

其中，勵展、法蘭克福通過展會移植繼續專注于有機成長和國際擴張，而博聞和英富曼則通過收購進一步鞏固了業務地位。排名上升較顯著的展覽公司是杜塞爾多夫展覽集團和慕尼黑展覽集團。杜塞爾多夫從2016年的第10名上升到今年的第5名，而慕尼黑則從上次的第17名躍居第6名。

Reed Exhibitions remains largest organiser

The world’s top exhibition organiser by revenue is Reed Exhibitions with approximately $1.45 billion revenue， followed by UBM， Informa and Messe Frankfurt. Thereby the top four ranking remains unchanged since the previous ranking released by AMR International in December 2016. The latest ranking is based on 2016 results.

The most significant shifts have been by Messe Düsseldorf and Messe München. Both are having a strong year with major biennial， triennial and quadrennial events driving their record sales. Messe Düsseldorf moved to 5th position up from 10th in 2016， and Messe München leapt to 6th position， up from 17th in 2016.

迪拜世博會簽署知識產權合作備忘錄

日前，迪拜2020世博會博覽局與阿聯酋知識產權協會簽署合作備忘錄，旨在提高公眾對知識產權保護重要性的認識。阿聯酋知識產權協會計劃在2021年之前將阿聯酋打造成海灣地區的知識產權保護領軍國家。該項合作備忘錄也支持本屆世博會打造知識產權保護文化。

Expo 2020 protects creativity

A Memorandum of understanding （MoU） has been signed between Expo 2020 Dubai Bureau and the Emirates Intellectual Property Association（EIPA）. The aim is to raise awareness about the importance of protecting intellectual property as the EIPA strives to make the country a leader in this area by 2021. The MoU also supports the development of a comprehensive culture for protecting intellectual property rights related to the event.