We grow brands

Studies show that in an exhibition of hundreds of exhibition booths， over half of the buyers spend less than 8 hours in the exhibition venue. However， some exhibitors are able to attract such buyers and leave a deep impression on them. The secret of achieving this purpose lies in good design.

According to Bing Han， Deputy General Manager of JR Exhibition Company and Head of the company’s Design Display Group（DDG）， on the exhibition site， “the booth is not just a vehicle for displaying exhibits， but it also represents the brand image of the exhibiting companies. It is a big business card of the exhibitor， and if this card is carefully designed， it will catch the attention of more visitors.”

In 2016， headed by Bing， DDG presented a total booth space of 33560 square meters spreading in 7 cities in China and about 40 countries in the world， serving about 900 brands.

Currently， more and more companies attach importance to image building， and DDG comes up with a slogan：We grow brands！ “In the process of industry transition， companies not only need to make good products， but also need to build good brand images. In the image part，from understanding the clients’ cooperate vision and mission， creating VI， CIS all the way to finally build a booth for the exhibition， each step is full of challenges.” Bing noted.

A highlight in the DDG service is to divide the design and build staff into groups according to different industry sectors， and each group would serve clients of all scales in that perspective sector. In this way， DDG is capable of coming up with in-trend design and build solutions for the clients. In addition， DDG also takes the different phases of brand popularity into consideration and offer clients different tailor-made design products to meet their individual needs.”

The design and build service is just part of JR Exhibition’s comprehensive services which cover exhibition consulting， booth application， exhibition logistics， booth design and build， onsite advertising， on-site events organizing and post-show report production.

“The core of exhibitions are trade buyers and visitors， and the core of exhibition service is meeting exhibitors’ needs. From exhibition services to design and build， we have been expanding our service sphere based on the demands of exhibitors.”Bing stated. And all these is just to realize what the DDG slogan says：“we grow brands”.