iPhone起云涌，指點迷“金”

iPhone起云涌，指點迷“金”

When iPhones Ring, the Economy Listens

在當今社會，真是幾乎人手一部iPhone啊，可以說iPhone已然成為了人們的掌中寶。而往更大的方面看，iPhone對全球經濟發展的推動力也是不可小覷呢！瞧，科技的進步讓iPhone應運而生，而反過來，iPhone也給世界金融注入了一股強大的力量。所以說，科技發展能不重要嗎？

1)Gloomyeconomic news and the2)stock marketmay be getting you down. But at least you can count on this: We’ve entered the iPhone cycle. The ripple effects are being felt throughout the economy—and they have been moving the stock market.

“The iPhone is having a critical impact,” saidMichael Feroli注1, the chief United States economist forJPMorgan Chase注2. “It’s a little3)gadget, but it costs a lot and it seems that everybody has one. When you do the4)multiplication, it’s going to matter.”

You may not think of the iPhone as a financial5)powerhouse. After all, it’s just a consumer good—6)albeita high-end one that you can carry in your pocket. Sales typically7)surgeevery two years when, as now, Apple does a major iPhone upgrade. You may also have the warm and personal relationship with the iPhone.

1) gloomy [?glu?m?] adj. 無希望的，悲觀的

2) stock market 證券市場

3) gadget [?g?d??t] n. 小玩意兒

4) multiplication [?m?lt?pl??ke???n] n. 乘法，倍增

5) powerhouse [?pa??ha?s] n. 發電站

6) albeit [??l?bi??t] conj. 雖然，即使

7) surge [sз?d?] v. 高漲，劇增

注1：邁克爾·費洛里（Michael Feroli），摩根大通美國首席經濟學家。

注2：摩根大通集團（JPMorgan Chase），總部設在美國紐約，總存款高達1.5萬億美元，占美國存款總額的25%。其擁有分行6000多家，是美國最大的金融服務機構之一。

Whether you love them or not, though, it’s a good moment to recognize their significance as a financial force. The iPhone’s financial impact starts, of course, with Apple, which is8)reapingenormous profit from it.

Apple is producing an impressive9)interrelatedecosystem of products and services, including its10)digitalwatches, its new digital payment system, its refreshed iPads as well as new software operating systems. Even if all of its11)venturessucceed, none are likely in the next year or two to rival the financial impact of the iPhone. The iPhone is the core of Apple right now.12)ln a sense, it’s the core of the stock market as well. Apple is the biggest company, by13)market capitalization, in the world. And the engine driving Apple is the iPhone.

The market is obviously counting on another strong sales performance for the new iPhone. So far, it’s getting that performance. And Apple’s14)invigoratingeffect is likely to continue.

Because the iPhone is made mainly overseas and sold worldwide, it is15)stimulating the economy in other regions, particular in East Asia, Mr. Feroli observed. Such factors make it harder to16)assessthe company’s impact17)domestically.

“It doesn’t translate directly into employment in the United States. It’s a more complex world today, and, in that sense, Apple18)is representative ofthat world.” Mr. Feroli said.

Apple, though, is having a powerful impact in the United States. “People are buying iPhones, partly as a status symbol,” Mr. Feroli said. “They’re not buying as much clothing.”

All of that helps explain why Apple is such a19)formidableforce, especially at this stage in its product cycle. And as the holiday shopping season approaches, as iPhones keep flying off the shelves, Apple may well keep moving the world.

悲觀的經濟新聞和證券市場可能正讓你情緒低落。不過至少你可以寄望于這一點：我們已經進入了一個“iPhone（蘋果手機）周期”。經濟大環境中處處都能感受到這其中的連鎖反應—它們也正推動著整個證券市場。

“iPhone正起著至關重要的作用，”邁克爾·費洛里說道，他是摩根大通公司的美國首席經濟學家。“它只是一臺小小的個人裝備，但它價格高昂，且幾乎人手一臺。只要你做一做乘法，它就不可小覷了。”

或許你并不會認為iPhone是一個金融發電站。畢竟，它只是一個消費產品—雖然這是個可以裝進口袋隨身攜帶的高端產品。每隔一年，當蘋果公司推出重要的iPhone升級產品時（就像現在），銷售就會出現典型的劇增。你或許還能和iPhone有一段溫馨而私密的關系呢。

無論你是否喜歡它們，是時候該肯定下它們作為一股金融力量的重要性了。當然了，iPhone的金融影響力始于從iPhone上收獲了巨大利潤的蘋果公司。

蘋果公司正在制造一個令人印象深刻的產品和服務關聯的生態系統，其中包含了數字手表、新型數字支付系統、更新換代的iPad平板電腦，以及新發布的軟件操作系統。而即便蘋果公司的所有投資都獲得了成功，也沒有任何一款產品能在接下來的一兩年里與iPhone的金融影響力抗衡。iPhone如今已成為了蘋果公司的核心。從某種意義上來說，它同樣也是證券市場的核心。蘋果公司是世界上市值最高的公司，而驅動著蘋果公司的引擎則是iPhone。

很顯然，市場正倚望新上市的iPhone能帶來又一場強勢的銷售表現。到目前為止，銷售表現日漸良好。而蘋果公司對經濟的促進作用將很可能延續下去。

由于iPhone主要生產于海外，并且銷往全球，它也刺激了其他地區的經濟，特別是東亞地區，費洛里先生觀察到。這些因素讓人們在評估蘋果公司在（美國）國內的影響力時變得更加困難。

“iPhone的高銷量并不能直接轉化為在美國的就業機會。如今這是一個更為復雜的世界，那么，從這個意義上看，蘋果公司便代表著那個復雜的世界。”費洛里如是說。

然而，蘋果公司在美國確實擁有強大的影響力。“人們購買iPhone，部分原因在于它是一個身份的象征，”費洛里說。“他們并沒購買同樣多的衣服啊。”

所有這一切說明了為什么蘋果公司是這樣一股令人驚嘆的力量，特別是在其產品周期的這個階段。而隨著假期購買季的慢慢靠近，隨著貨架上的iPhone持續被搶購，蘋果公司或許也將繼續推動著這個世界。

8) reap [ri?p] v. 收割，獲得

9) interrelated [??nt?r??le?t?d] adj. 互相聯系的

10) digital [?d?d??tl] adj. 數字的

11) venture [?vent??] n.（商業）投機

12) in a sense 從某種意義上說

13) market capitalization 市值，市場資本總額

14) invigorating [?n?v?g?re?t??] adj. 使精力充沛的

15) stimulate [?st?mj?le?t] v. 刺激，促進

16) assess [??ses] v. 評估

17) domestically [d??mest?k?l?] adv. 國內地

18) be representative of 是……的代表

19) formidable [?f??m?d?bl] adj. 強大的