麥當勞接招 烤鴨漢堡強勢來襲

By Sunye

麥當勞接招 烤鴨漢堡強勢來襲

Watch Your Back, McDonald's. China's New Duck Burger is Coming for You

By Sunye

愛吃北京烤鴨是吧？此款漢堡肯定合你心意。

為迎合中國人的口味，麥當勞和肯德基持續(xù)推出了多種中式漢堡，在這種情況下，高端北京烤鴨店大董也在北京開起了快餐連鎖店。

大董烤鴨漢堡店的招牌菜當然是烤鴨堡啦。北京烤鴨的酥皮和多汁瘦肉配上漢堡胚，洋蔥、番茄、黃瓜、生菜層層覆蓋烤鴨，而蘇梅醬則是最后的點睛之筆。這種組合似乎有些奇怪，但它的滋味確實妙不可言。店內(nèi)員工說，烤鴨堡的每日銷量高達300多個，食客們都很喜歡這款菜品。蘇打水/熱蜂蜜柚子茶、薯條和烤鴨堡套餐售價31元（約合4.7美元）。

為搶占大眾市場，去年10月，北京頂級烤鴨店大董開起了快餐連鎖店。在接受CNN采訪時，店長韓陽說，他們的廚師均來自大董高端烤鴨店。此外，烤鴨堡鴨肉的烤制方法和配方也與烤鴨店相同。主打簡約風格的大董快餐店位于北京的中心商務區(qū)，附近公司的員工已然成了它的穩(wěn)定客源。嘗到成功的甜頭后，大董決定在北京、上海和廣東增開分店。

北京人詹女士曾去大董享用過漢堡午餐，她說她非常驚喜。詹女士說：“漢堡好吃得超出想象，我本來擔心烤鴨堡太油膩，但其實里面沒有特殊醬汁。它和傳統(tǒng)的漢堡截然不同。”

快餐店還提供高品質(zhì)沙拉，這讓詹女士特別開心。

除了特色烤鴨堡以外，大董漢堡店還出售各類融合菜。譬如，制作改良版炸醬面時，它選用了意面，而非傳統(tǒng)的北京手搟面。炸醬面上還會澆上豬肉末。

幾百年前，中國就已經(jīng)有了漢堡，中國人或許并不覺得漢堡只是一種西方食物。最有名的中國風漢堡或許是肉夾饃——烘烤過的白吉饃里塞滿了切碎的燉肉。最初只是陜西特色食品的肉夾饃，如今已流行于全國各地。

Love roasted Peking duck?We’ve got the burger for you.

While McDonald’s and KFC continue to introduce Chinese-style burgers to appeal to local tastes, high-end Peking duck restaurant DaDong has opened its own fast food joint in Beijing.

DaDong Duck Burger’s star attraction is, of course, the duck burger.It features a slice of crispy Peking duck skin and juicy lean meat nestled in a bun and topped with slices of onion, tomato, cucumber, lettuce and the all-important plum sauce.

It might seem like a strange combination but is surprisingly tasty --and popular. Staff say they dish out about 300 duck burgers each day.Together with a glass of soda -- or hot honey pomelo tea -- and fries, the duck burger combo costs 31 yuan ($4.70).

DaDong, one of Beijing’s top Peking duck restaurants, opened the fast food joint last October, hoping to appeal to the mass market. Han Yang, the restaurant’s manager, told CNN that all the chefs working at the venue are from its upscale sister restaurant.The ducks, roasting techniques and recipes are also the same, according to Han.

Located in the city’s CBD area, the fast food restaurant, which features minimalist decor, has attracted steady streams of consumers working in office buildings nearby.This success has led to expansion plans in Beijing, Shanghai and Guangzhou.

Local Beijing resident Cindy Zhan, who went to the restaurant for lunch to try the burger, says it surprised her.

“It was much tastier than I had thought,” Zhan says,”I was afraid that a duck burger would be too greasy. But it was not with the special sauce. Definitely different than conventional burgers.”Zhan says she was particularly happy the restaurant also offers a quality salad.

Besides its signature duck burgers, DaDong Burger’s menu includes a variety of fusion dishes.For instance the reformed Zhajiangmian, topped with minced port, uses spaghetti instead of the traditionally made Beijing-style handmade noodles.

Chinese may argue that burgers aren’t just a Western thing given they’ve been around the country for hundreds of years.