The Modern News Consumer News attitudes and practices in the digital era

The Modern News Consumer News attitudes and practices in the digital era

From PewResearch Center，JULY7,2016

Wave after wave of digital innovation has introduced a new set of influences on the public’s news habits. Social media, messaging apps, texts and email provide a constant stream of news from people we’re close to as well as total strangers. News stories can now come piecemeal, as links or shares, putting less emphasis on the publisher. And, hyper levels of immediacy and mobility can create an expectation that the news will come to us whether we look for it or not. How have these influences shaped Americans’ appetite for and attitudes toward the news? What, in other words, are the defining traits of the modern news consumer?

In 2016, Americans express a clear preference for getting their news on a screen - though which screen that is varies. TV remains the dominant screen, followed by digital. Still, TV news use is dramatically lower among younger adults, suggesting further shake-ups to come.

Still, TV continues to be the most widely used news platform; 57% of U.S. adults often get TV-based news, either from local TV (46%), cable (31%), network (30%) or some combination of the three. This same pattern emerges when people are asked which platform they prefer - TV sits at the top, followed by the web, with radio and print trailing behind.

TV’s staying power over print is buttressed by the fact that Americans who prefer to watch news still choose TV, while most of those who prefer to read the news have migrated online.

The greatest portion of U.S. adults, 46%, prefer to watch news rather than read it (35%) or listen to it (17%).

Within the digital realm, mobile news consumption is rising rapidly. The portion of Americans who ever get news on a mobile device has gone up from 54% in 2013 to 72% today.

One of the most prominent distinctions between those oriented towards mobile devices for their digital news and those orientedtowards desktops is age. Fully seven-in-ten of those ages 18-29 either prefer or only use mobile for getting their digital news, compared with 53% of those 30-49, 29% of those 50-64 and just 16% of those 65+. Personal contacts are also a common source of news and can play an amplified role online. But Americans see clear distinctions between news organizations, friends and family, and more distant individuals. About two-thirds (63%) of Americans say family and friends are an important way they get news, whether online or offline; 10% see them as the most important.