廣東潭州國際會展中心總經理喬伊·帕澤

蘇希玲

廣東潭州國際會展中心（GICEC）何時加入UFI？獲得認證的關鍵因素有哪些？

喬伊·帕澤：事實上，這一次是我們GICEC在UFI 的首秀，但是我們的合作伙伴漢諾威展覽公司 （DM）已經是多年的活躍會員。現在，我們已經向UFI提交了申請，在會員資格方面，UFI將有他們自己的執行標準。

當前中國展館的數量和單體規模都不斷擴張。廣東潭州國際會展中心的競爭優勢和自我定位是什么？

喬伊·帕澤：在建設 GICEC 之前，我們對市場做過充分的調研。正是在此基礎上，我們確定了GICEC的定位是向市場提供有針對性的展覽設施，而非簡單地成為平方數的延伸。我們的場館選址在市郊綠區，這使得我們可以針對每一個市場需求，進行定制化的規劃建設。

展館的技術參數能滿足現有客戶的需求，也能滿足未來客戶的需求。比如說，展廳的承重為10噸/平米。所有的展館均配備了服務線槽，內置三相電源線（功率達220V）、數據線、水管、冷氣管等，可為我們的客戶和展商提供良好的服務。還有我們的載荷吊點設計，可以承受100-20000kg的重量。這樣的吊點，每個館有808個。展館還設計有調車場，可以在布展/撤展期間實現 50，000平米的無縫對接。

此外，我們還將聯合政治界、科學界、教育界和工業界的伙伴，包括3家機器人企業（ Kuka、St？ubli、Universal Robots ），4家電氣自動化企業（ Phoenix Contact、Pilz、Weidmüller、Harting ），1家系統集成方（IBG），和2家外圍企業。

我們 GICEC 的團隊將在此基礎上，引入德國的成熟標準，并融合中國的創造激情、文化， 共同打造一個高度混合的模式，以客戶為中心，兼顧舉辦方、參展商及觀眾的需求，持續給國內外的客戶提供獨一無二的優質服務。我們將打造一種持續改進的文化，在過往經驗的基礎上不斷地學習和完善。

您認為加入UFI將為場館帶來哪些新的業務機會？希望從UFI得到哪些協助？

喬伊·帕澤：我認為成為協會會員有很多好處。我們會積極地參與活動，從國內外的同行身上學習很多的經驗，與國際接軌，走在創新的前沿。我們將與世界各地的主辦方進行交流，不斷引導他們將業務擴展到我們所在的區域，在佛山留下他們的腳印。

When did Guangdong Tanzhou International Convention and Exhibition Center （GICEC） join UFI？ What made this application successful？

Joey Pather： This will be our first show we will attend as GICEC. However， our partner the DM has been an active member for many years. And we also have submitted the application and are waiting for the approval. For the successful application， I think UFI will have their own standards for approval.

Nowadays the number of total venues in China and individual space of each venue are increasing. What are the competitive strength of GICEC and its selfpositioning？

Joey Pather： An extensive analysis of the market has been conducted prior to the construction of the GICEC. And it was decided that our positioning will be one of the purpose built facilities rather than extensive of the square meters. For us to be able to devolve a venue on the green field site， allow us to customize the venue to our every need.

The building is put with technical specifications to meet the needs of todays and future clients. For example， the floor loading capacity is 10 tons/sqm. All halls are equipped with advanced service trenches. These trenches are equipped with 3 phase power to 220 volt， the data line， water and compressed air pipes and enabling the venue to provide services to all our customers and exhibitors. We also have 808 hang points in the ceilings to hold 100-2000kg for each hall. The building was also designed with marshaling yard to handle a build-up/break-down of 50，000 m2 event seamlessly. Besides， we will also build the first robotics and automation academy in China. It will combine the politics， science education and industry together and provide：

Education for students and skilled workers in robotics and automation form Guangdong Province and the grater Pearl River delta； consulting for industrial decision makers in robotics and automation， seminars and conferences during industrial fairs.

It will start with 10 Partners out of the robotics and automation industry： 3 robot companies（Kuka， St？ubli， Universal Robots）， 4 companies with electrical automation （Phoenix Contact， Pilz， Weidmüller， Harting）， 1 Systemintegrator （IBG） and 2 companies with peripherals.

Based on these factors above， we will operate the venue using tried and tested German standards together with Chinese energy， innovation， and culture to develop a high hybrid model.

Our team will focus on customer centricity and always taking care of the needs of organizers， exhibitors and customers to the event. We will also develop a culture of continuous improvement， allowing us to learn and improve on past performances.

How do you expect the UFI membership to contribute to the centers business and new opportunities？ What kind of assistance do you expect from UFI as its members？

Joey Pather： I think being a member of association； your benefit is put into it. We need to be an active member， learn from our colleagues from China and overseas to show we are always keeping up with the latest trends. We will meet organizers from all around the world， that looking to expand their operation into our region and their show footprints to Foshan.