旅博會展現旅游業新趨勢

旅博會展現旅游業新趨勢

A NEW TREND FOR THE CHINA INTERNATIONAL TOURISM INDUSTRY EXPO

Hosted by the People's Government of Guangdong Province, organized by the Tourism Administration of Guangdong Province, the 2016 China (Guangdong) International Tourism Industry Expo (CITIE) took place from September 9 to 11 in Zone A, China Import & Export Fair Pazhou Complex, Guangzhou. CITIE enjoyed widespread popularity with sales of 800 million yuan and more than 500,000 visitors attending the event. China Southern Airlines, the biggest Airline in Asia, was an important exhibitor at this year's CITIE Transportation Pavilion.

Text by Yang Zhen & Wang Jun

由廣東省人民政府主辦、廣東省旅游局承辦的2016中國(廣東)國際旅游產業博覽會(以下簡稱“旅博會”)，于9月9日-11日在廣州琶洲中國進出口商品交易會展館A區舉行。展會銷售額高達 8億元，現場人氣爆棚，進場觀眾超50萬人次。南航作為亞洲最大的航空公司，是本屆“旅博會”交通館的重要參展企業。

本屆旅博會著力突出產業化、專業化、市場化、國際化特色，展會現場亮點多多。其中由南航傳媒執行的旅游交通和旅游+館最為“高精尖”，全面展示了旅游業與金融、地產、交通、科技、教育、文化等相關產業融合發展的新趨勢、新業態。吸引了業界及社會觀眾的高度關注，成為本屆旅博會的新名片和一道亮麗風景。

The Transportation Museum and Travel + Museum, designed by China Southern Airlines Media, showcased high-grade, precision and advanced technology. The two museums, exhibited the new trend and new industrial format of the integrated development of tourism, fi nance, real estate, transportation, technology, education, culture and other related industries, attracted great attention from the industry and audiences and became a new landmark for this year's CITIE.

This year's CITIE, emphasizing industrialization, specialization, marketization and internationalization, had a great deal of highlights. In the Transportation Museum, the sea-air-land integrated exhibition gave a grand view of the state-of-the-art tourism products. The shows and interaction activities by airline companies attracted lines of audiences; DJI Technology Company set up a fl ight-experience zone where audiences could experience the joy of fl ying a drone; and the exhibition area also amazed with a comprehensive range of entertainment, even a Mahjong table. In the Travel + Museum, Foshan Chancheng Central Hospital, highlighting “Travel plus Regimen”, set the Pavilion of Chancheng Medicine and Traditional Chinese Medicine which attracted a group of French tourists to experience it. The Industrial and Commercial Bank of China introduced the comprehensive services of “Travel + Finance”, which frees the users from issues of money before, during and after the travel.

"Scan this QR code, follow the off i cial account of China Southern Airlines and download the app, not only can you get a small gift, but you can also join in the lucky draw to win domestic round-trip tickets!" said an air hostess, guiding visitors at China Southern Airlines pavilion in the 2016 CITIE.

Other such voices resound in the hall.

"Scan the QR code and follow the account. There'll be small gifts for you."

"This is our app. Download it and you can get coupons!"

“The Internet Technology has penetrated every aspect of the tourism industry where people can use their smart phones to enjoy intelligent travel with the help of the Internet and especially mobile Internet technologies. We are now in an age of intelligent travel.” said Wu Wenda, a product manager of an Internet company of China Telecom.

南航空乘為旅客推介掃碼入會活動。An air hostess from China Southern Airlines is introducing the Scan-for-membership process to the visitors.

Intelligent tourism, also known as smart tourism, is def i ned as "by the use of new technology such as cloud computing and Internet of Things, tourists who have personally experienced the travel information concerning resources, economy, activities, travelers, etc. can post such information via the Internet or mobile Internet using portable Internet-enabled devices to enable the timely update of information for other tourists, who can then arrange and adjust their work schedule and travel plan accordingly, thus achieving the desired effect of the intelligence and availability of varied travel information." Through the Internet, tourists can pinpoint a location and search for detailed information on tourist attractions such as where can be crowded, where the parking lot is and where they can shop, relax and have a meal. They can make the booking and payment online; use the car, ship, air ticket and entrance tickets in paperless formats; share the joys of travel with family, classmates, colleagues, friends, teammates and tour members; and know the condition of and control household appliances from afar. The most frequently used devices in intelligent travel are GPS, NFC and other sensor devices which are used for location, data transfer, ID identif i cation, e-check receipt and sending, mobile payment and even opening the smart lock of the hotel.

Also in the Transportation Museum were some emerging Internet companies that are actively exploring tourism markets and offering services of portable Wif i abroad, intelligent voice guides and others. “Using Internet technology and smart devices, we can offer a wide range of services. For example, we can develop an APP of airport services for those on their very fi rst trip abroad, which they can use to identify their location, lounge room and place for check in when they arrive at the airport abroad.”, said Wu Wenda.

南航展臺亮相旅博會。China Southern Airlines pavilion is unveiled in the CITIE.

Wu's company also provides the service of VR trailer making. VR experience was another highlight of CITIE, and many travel agencies introduced their VR travel experience which was extremely popular with audiences. “A VR trailer of 2 to 3 minutes like this one costs several hundreds of thousands Yuan, and the expenditure will be determined by different requirements”, said Wu, “but I think VR experience should be equipped with VR devices and would be better used for off l ine promotion. 3D technology is more suitable for the online experience of the natural and cultural sceneries of new airlines and determinations.”

VR experience, intelligent travel and other high technologies have greatly shaped the tourism industry. This year's CITIE, emphasizing industrialization, specialization, marketization and internationalization, had a great deal of highlights. The Transportation Museum and Travel + Museum, designed by China Southern Airlines Media, showcased high-grade, precision and advanced technology, which gave a comprehensive demonstration of the new trend and new industrial format of the integrated development of tourism, fi nance, real estate, transportation, technology, education, culture and other related industries.

旅博會開幕式。The opening ceremony of CITIE.

南航股份公司紀委書記李家世接受CCTV發現之旅的采訪。Li Jiashi, Secretary of Commission of China Southern Airlines, is interviewed by CCTV- Outlook Channel.