68億美元

68億美元

8月發布的展覽業經濟效益研究報告顯示，2014年，香港展覽業帶動當地直接經濟效益為68億美元，帶動間接消費為香港2014年度GDP的2.3%。相關數字顯示，展覽業對當地帶來的經濟效益與2012年上次調查相比呈現穩步攀升。

Findings from the latest Economic Impact Study reveals that the exhibition industry contributed an impressive HK$52.9 billion（US$6.8 billion） directly and indirectly to Hong Kong’s economy in terms of expenditure， equivalent to 2.3% of the city’s total GDP for the calendar year 2014. This represents strong positive growth by comparison with the figures from the previous Economic Impact Study， covering 2012.

3.321億歐元

科隆展覽集團近日發布的財報顯示，2015年銷售額為3.321億歐元，利潤額為3，670萬歐元。公司銷售額躍居全球第三，僅次于法蘭克福展覽集團和漢諾威展覽集團。在今年年底，公司有望擺脫持續負債狀況，進入盈利階段。在未來四年，科隆展覽平均年銷售額預計達到3億歐元并保持盈利。

Koelnmesse Ausstellungen and the group’s foreign companies have made up considerable ground these last few years. The group’s financial statement for 2015 reads as follows： 321.2 million euros sales， 36.7 million euros profit， a healthy increase in in-house and guest events. For the next four years， the company expects an average sales revenue of above 300 million euros， assuming stable economic development.

6.48億歐元

法蘭克福展覽集團日前披露的財報顯示，公司在2015年的各項關鍵財務指標再次刷新記錄，全年銷售額約為6.48億歐元，凈利潤3，820萬歐元。集團在全球舉辦的133場展覽會大約迎來90，800名參展商。公司在該年度38%的銷售額來自德國以外業務，并預計不斷增長。

Messe Frankfurt has presented its 2015 Annual Report， which contains new records for all key financial and event figures. Messe Frankfurt Group sales reached a new high of approx. €648 million， while annual net income hit €38.2 million. There were 133 trade fairs and exhibitions worldwide with approx. 90，800 exhibitors. The company generated more than 38 percent of the sales outside Germany. The importance of international business will continue to grow， not least as a result of ongoing globalisation and changing production and trade flows.

10噸

9月4日，黎巴嫩北部海濱城市拜特龍舉辦大型海鮮展，刷新最大海鮮展吉尼斯世界紀錄。活動當天主辦方在海邊共展出大約2，613.8公斤海鮮，并為此使用了大約10噸冰塊保鮮。

In a seafood expo in Lebnon in September， about 2，613.8 kilograms of seafood was exhibited， which marked the Genis World Record of exhibitions of this kind. The organizer used 10 tons of ice on the site for preserving the exhibits.

90%

美國展覽研究中心最新發布的報告顯示：90%的受訪參展商認為參展有助于樹立或提升品牌形象，而85%的參展商表示通過參展達成了新交易。

A new report by the Center for Exhibition Industry Research （CEIR）. In fact， 90% of exhibitors surveyed said exhibitions build or expand brand awareness while 85% said exhibitions deliver new sales leads.

57%

40%的市場推廣人員表示，現在參加的展會數量比若干年前更多。57%的企業表示，他們將保持當前的參展頻率，24%的企業計劃參加更多展會。

40% of brand marketers are participating in more exhibitions today than they were several years ago， according to the report. Looking forward， 57% of exhibitors said they will maintain their current level of participation while 24% will continue to add exhibitions to their schedule.

80%

企業參展的主要目的有：提升品牌形象（80%），強化品牌知名度（59%），有針對性的推廣（59%），發布新產品或新服務（56%）。

Top marketing objectives for exhibitors. Of those surveyed， the top four marketing objectives include building or expanding brand awareness （80%）， reinforcing brand awareness （65%）， and targeting business sector promotions （59%） and new product or service promotions （56%）.

76%

首要的參展目的：增強客戶的參與度（76%），維護與大客戶和潛在客戶的關系（64%），達成交易（64%）。

Top sales objectives for exhibitors. Exhibitors report that their top three sales objectives are relationship management and engagement efforts with customers （76%）， relationship management with key accounts and prospective customers（64%）， and generating sales leads （64%）.