小咖秀：秀出你人生

人生如戲，全靠演技。有了“小咖秀”，一部手機(jī)就能讓你成為秀場(chǎng)主角。小咖秀的爆紅絕不是偶然，它不僅滿足了網(wǎng)友的表演欲，更是切合了當(dāng)下流行的自黑文化。

It may be the case in the real world that show business is only for a select few. But in the world of Xiaokaxiu， a lip-syncing video-making app， you can be the star of your own show， even if only for a minute.

Xiaokaxiu allows users to act out scenes in their favorite TV shows， using the shows soundtrack instead of their own voice. The apps slogan sums up the challenge， “Life is a drama. Only good actors survive it.”

The single-function app is easy to pick up. All you need to do is choose from a list of soundtracks， from the latest TV series or the reality TV programs， make sure your face is in the camera frame and hit “Start”.

What Xiaokaxiu provides is exposure for Internet users aspiring to self-expression. “Its difficult for people to come up with something original on their own. What we did is to provide the script so they can easily be a part of the story，” Han Kun， founder of Xiaokaxius parent company Miaopai， told Tencent Tech.

“Xiaokaxiu strikes right at the heart of the ‘self-deprecating culture among young people—a culture that advocates pleasing others by excessively making fun of oneself，” one writer commented on TechWeb.com.cn. “The effect of the funny acting then rapidly snowballs through all the sharing and downloading on social media.”

Up to 1.2 million videos are created each day on Xiaokaxiu. But that doesnt stop the apps team from planning for the future， in order to avoid sharing the short-lived fame of other “fast food apps”. According to Han， Xiaokaxiu is aiming to be a promotional platform for new TV series， or even a talent scout for potential actors.

現(xiàn)實(shí)生活中能成為娛樂圈主角的人簡(jiǎn)直是鳳毛麟角。但是在一款對(duì)口型合成視頻的應(yīng)用程序小咖秀的世界里，你就是自己秀場(chǎng)的主角，即使只有一分鐘。

小咖秀允許用戶表演他們最喜愛的電視節(jié)目中的片段，使用的是節(jié)目的原聲而不是自己的聲音。這款應(yīng)用的口號(hào)總結(jié)了它的挑戰(zhàn)：“人生如戲，全靠演技”。

這款單一功能的應(yīng)用程序操作很便捷。你只需要從目錄中選出一段視頻原聲，可以是最新電視劇或者真人秀的片段，把臉對(duì)準(zhǔn)攝像頭，按下“開始”就能錄制了。

小咖秀所提供的是滿足網(wǎng)友表現(xiàn)欲的網(wǎng)絡(luò)曝光。“人們不擅長(zhǎng)做原創(chuàng)內(nèi)容。我們就主動(dòng)給用戶提供劇本，這樣他們就可以不費(fèi)力氣地成為故事中的一員”，韓坤，小咖秀母公司秒拍的創(chuàng)始人，告訴騰訊科技。

TechWeb的網(wǎng)友評(píng)論說：“小咖秀契合了當(dāng)下在年輕人中流行的自黑文化——這是一種有點(diǎn)犧牲自己般的自黑，無所顧忌夸張表演取悅別人的文化。搞怪的表演迅速在社交媒體上產(chǎn)生了滾雪球效應(yīng)，引來了大量的分享和轉(zhuǎn)發(fā)。”

現(xiàn)在每天通過小咖秀上制作出來的視頻數(shù)量高達(dá)120萬個(gè)。但是卓越的成績(jī)并沒有讓研發(fā)團(tuán)隊(duì)止步不前，他們正在對(duì)未來進(jìn)行規(guī)劃，避免小咖秀重蹈那些曇花一現(xiàn)的“快餐程序”的覆轍。據(jù)韓坤講，小咖秀計(jì)劃轉(zhuǎn)型成新電視劇的推廣平臺(tái)，或者甚至成為發(fā)掘有潛力演員的星探。