BBC：中國(guó)的全民熱詞“duang”

By Malcolm Moore 譯 / 蔚然

BBC：中國(guó)的全民熱詞“duang”

BBC：Millions share new Chinese character

By Malcolm Moore 譯 / 蔚然

網(wǎng)絡(luò)熱詞“duang”的漢字以一種離奇的方式被造了出來

最近大熱的“duang”是一個(gè)在漢語字典中并不存在的新詞，不過這個(gè)字甫一出現(xiàn)就以燎原之勢(shì)在中國(guó)的網(wǎng)絡(luò)上迅速傳播開來。這個(gè)字在中國(guó)的社交網(wǎng)站微博中出現(xiàn)了8億多次。有1.5萬名用戶使用了它，并引發(fā)了31.2萬次討論。在中國(guó)最大的在線搜索網(wǎng)站百度，這個(gè)字的搜索量達(dá)60萬余次，該現(xiàn)象同樣引發(fā)了西方媒體的關(guān)注，《外交政策》雜志將其稱作“引爆互聯(lián)網(wǎng)”的病毒式傳播事件，與之前金·卡戴珊的美臀照和著名的“白金黑藍(lán)之爭(zhēng)”的裙裝同等待遇。

The character “duang” is so new that it does not even exist in the Chinese dictionary. But it has already spread like wildfire online in China, appearing more than 8 million times on China’s micro-blogging site Weibo, where it spawned a top-trending hashtag that drew 312,000 discussions among 15,000 users. On China’s biggest online search engine Baidu, it has been looked up almost 600,000 times. It’s been noticed in the West too, with Foreign Policy seeing it as a “break the internet” viral meme - like a certain Kim Kardashian image, or a certain multicoloured dress.

可是這個(gè)字到底是什么意思？

“每個(gè)人都在‘duang’，可我連duang什么意思都不知道，這讓我仿佛又重回了校園時(shí)代。”微博用戶Weileiweito說。

而另一位用戶發(fā)問“今天你‘duang’了嗎？我現(xiàn)在滿腦都是duang duang duang。”

“Duang還是不duang，這是一個(gè)問題。”BaiKut如是說。

But what does it mean?

“Everyone’s duang-ing and I still don’t know what it means! Looks like it’s back to school for me.” said Weibo user Weileiweito.

Another user asked∶ “Have you duang-ed today? My mind is full of duang duang duang.”

“To duang or not to duang, that is the question.” wrote user BaiKut automan.

“Duang”是一個(gè)擬聲詞，用來形容一種聲音，來源于香港影星成龍?jiān)?004年時(shí)拍的一則洗發(fā)水廣告，他用了“duang”來形容烏黑亮麗富有動(dòng)感的頭發(fā)，而最近成龍?jiān)谖⒉┥显俣仁褂昧恕癲uang”這一詞，引得千萬網(wǎng)友紛紛訪問其微博頁面，在該條微博下面評(píng)論，并造了這個(gè)字來指代他拍的那個(gè)洗發(fā)水廣告。

“Duang”這個(gè)字好像有很多種意思，到目前為止并沒

“Duang” seems to be an example of onomatopoeia, a word that phonetically imitates a sound. It all seems to have started with Hong Kong action star Jackie Chan, who in 2004 was featured in a shampoo commercial where he said famously defended his sleek, black hair using the rhythmical-sounding “duang”. The word resurfaced again recently after Chan posted it on his Weibo page. Thousands of users then began to flood Chan’s Weibo page with comments, coining the word in reference to his infamous shampoo appearance.有一個(gè)確切對(duì)應(yīng)的英文翻譯，不過，你可以把它當(dāng)作形容詞用，用來強(qiáng)調(diào)跟在它后面的那個(gè)詞，比如你可以說一只小貓是“duang萌”，看到這里，你也許是“非常duang糊涂”了。

而“duang”對(duì)應(yīng)的漢字是什么呢？這個(gè)字以一種非常離奇的方式被造出來，將“成龍”這兩個(gè)字組在一起就成了“duang。”（摘編并譯自英國(guó)廣播公司）

The word appears to have many different meanings, and there’s no perfect translation, but you could use it as an adjective to give emphasis to the word that follows it. A kitten might be “duang cute”, for example. Or you might be “very duang confused” by this blog.

For readers of Chinese characters, the Jackie Chan theme is also apparent from the quirky way in which the word is written∶ a combination of Chan’s Mandarin names.