Radiating into neighboring markets

From 15 to 17， January， 2015，the major exhibition industrial event of CEFCO drew the world exhibition professionals’ attention to Kunming， Yunnan province in south China.

Favourbly located in the meeting point of East Asia， southeast Asia， and south Asia， the province has long been regarded as the crossroads between China and neighboring countries， and crossing road maps also play a role in the gate fame of the province.

In recent years， thanks to the geographic advantages of the region and the support of national policies， a series of brand domestic exhibition have emerged in Yunnan， among which are China-South Asia Expo and the 22nd China Import Export Fair Kunming. In recent years， more upto-date exhibition venues are being built up to accommodate rising numbers of exhibitors and audiences. Rich tourist resources in the province also proves to be appealing for event organizers and attendees.

In recent years， in addition to local brand exhibitions， Yunnan exhibition authorities also take the opportunities of exhibiting abroad to promote brand domestic exhibitions. The footprints covered Singapore， Thailand， Hong Kong， Taiwan， Burma， Combodia， Indonesia， Vietnam， Laos， France， UK， Sri Lanka and so on.

In assisting local companies to better enter international market， local exhibition authorities took the initiative to host training sessions to equip businesses with practical advice. Some of the most popular topics were： how to avoid international trade risks and disputes， legal risks of international trade， business negotiation and marketing.

In the 2015 Milan World Expo beginning in May this year， Yunnan province will also participate as part of the Chinese national pavilion， displaying the local agriculture spectacle of？terrace，tea， and subtropical dragon fruit.