DoingGenderWellandDifferentlyinManagement

于 英

（青島大學 公共管理學院，山東 青島 266071）

This paper focuses upon the implications of doing gender well and differently,for gender and management research and practice,drawing upon examples of leadership,entrepreneurship,female misogyny and Queen Bee.

1 Doing gender well and doing gender differently

Doing gender not as something one possesses,rather as an ongoing accomplishment grounded in interaction with others.It is a complex process of interactional and micro political activities that result in what is perceived to be expressions of masculine or feminine“natures”.This means if an individual“looks”or“sounds”like a man,and then s/he is perceived to be a male and is expected to act appropriately for a man,that is,engage in negotiated masculine behaviors.

2 Implications for gender in entrepreneurship

In parallel to leadership and management, “concepts of entrepreneurship and entrepreneur have been historically and culturally produced and reproduced on masculine terms.”Ahl argues that many of the words used to describe entrepreneur align with Bem's index of masculinity.Moreover,she contends that some of Bem's femininity words are direct opposites of entrepreneur and thus negative in nature as it relates to the notion of entrepreneur.

3 Queen bee and female misogyny

There has been some recent research that provides encouraging insight into the possibility of shifting gender norms.We contend that women leaders’ display of more communal behaviors aligns with our conceptualization of doing gender well,while their display of agented behaviors aligns with doing gender differently.

4 Conclusions

We believe future research should look further into the implications of doing gender well and differently for women entrepreneurs and women leaders in larger organizations.We contend that the opportunities,experiences and outcomes of doing gender well and differently may be different among women entrepreneurs and women leaders in larger organizations.We also expect that in entrepreneur-led organizations there is greater opportunity for leaders to develop an organization culture that accepts and encourages multiplicity in the doing of gender,thus more opportunity for doing gender well and differently.

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