非洲大陸上閃耀的“明星”

On the mysterious and expansive African continent， there’s a Chinese company named “Winning Star” which has been providing eco-friendly products and service to the African people. The Chinese company has developed an indissoluble bond with the African Continent since its establishment. Until now， Africa has become the most important and dynamic market of “Winning Star” and “Winning Star” has won the trust of African partners and customers after years of hard work.

在充滿神秘色彩，土地遼闊的非洲大陸上，有一家名叫“勝利之星”的跨國企業，多年來一直致力于向非洲國家提供生態環保產品，服務非洲人民生活。這家企業自成立之日起就與非洲大陸結下了不解之緣，時至今日，非洲已經是該企業最重要、最具活力的市場之一，多年的辛勤耕耘為其贏得了非洲合作伙伴和消費者的信賴。

Vision for Green Development

生態之夢，發展之道

Founded in 2000， Winning Star General Trading Co. Ltd. has experienced a journey of 15 years. During the past 15 years， “Winning Star” has developed from an international trading company into a trans-national company integrating research and development， production， trade， sales， procurement， transport networking， and services. After years of development， “Winning Star” has established many branches in both Asian and African countries， but also was deeply rooted in the African Continent. “The African Continent is a piece of pure land rarely seen on the earth. How to help African countries preserve the land while benefiting African people and maintaining sustainable development on the basis of eco-civilization constitutes the priority of Winning Star Africa Branch. The current Africa bears resemblance to China which didn’t implement the policy of reform and opening up thirty years ago.” The president of “Winning Star” Mr. Fu who was born and brought up in China， is very knowledgeable of China’s reform. He gathers that， “Africa can draw lessons from China’s development model.” On the 7th World Urban Forum held in Medellin Colombia， Mr. Fu won the attention from the participants with his international outlook and visionary ideal.

勝利之星綜合貿易有限公司成立于二零零零年，至今已走過快十五年的歷程，在近十五年的時間里，這家企業從一個國際貿易公司發展成為一個集研發、規劃設計、生產、貿易、銷售、代理采購、倉儲物流及服務功能一體化的跨國公司。經過多年發展，企業在亞非大陸多個國家成立多家公司。“非洲大陸是世界上少有的一片凈土，如何幫助非洲國家發展的同時保留這片凈土，造福于非洲人民，實現非洲可持續的建立在生態文明基礎上發展一直是‘勝利之星’非洲分公司思考的首要問題，目前非洲的狀況很像改革開放前的中國。”“勝利之星”的董事長傅初建先生，對中國改革開放的過程非常了解，在他看來“中國的發展模式在很多方面可以為非洲提供借鑒和幫助”。在哥倫比亞麥德林舉辦的第七屆世界城市論壇上，傅初建先生的國際視野和高瞻遠矚的觀念同樣贏得了眾多參會代表的關注。

The company’s operation principle “One World， One Vision for Green Development” appears on the official website of “Winning Star” （www. winningstargroup.com）， which is very impressive. Upholding this principle， “Winning Star” devoted itself to developing solar-powered system and products. The inexhaustible solar power is deemed as the post potential and cleanest green energy of the 21st century. “Winning Star” has a variety of products， including solar power system， LED lamp， LED torch， emergency light， solar street light， solar lighting system and so on， which are also major products exporting to Africa. Under the leadership of Mr. Fu， “Winning Star” takes advantage of its research capability to develop popular mini solar system series based on the market demand. Due to the user-friendly well-functioned and cost-effective products， “Winning Star” achieved a great success once it entered the market in Africa. The real green， environment-friendly， affordable， solar-powered products meet the demand of African market， thus earns the reputation and recognition of African customers.

在“勝利之星”的官方網站（WWW.WINNINGSTARGROUP.COM）上，企業經營理念：“同一個地球，同一個綠色發展的夢想”赫然在目。在該理念支撐下，這家企業一直致力于開發太陽能系統產品，太陽能——這一取之不盡用之不竭的綠色能源被稱為二十一世紀最具發展潛力和清潔的能源。公司經營的產品種類豐富，包括太陽能系統、LED燈、LED電筒、應急燈、太陽能路燈，太陽能照明系列等等，而這些也是“勝利之星”銷往非洲的主要產品。 “勝利之星”從市場需求出發，憑借公司的研發能力，開發市場暢銷的太陽能小系統系列。由于具有操作簡單，功能齊全，性價比高等特點，公司的產品一經問世非洲市場，即獲得巨大成功。能真正達到綠色、環保、經濟適用標準的太陽能系統驅動產品滿足了非洲市場的需求，“勝利之星”也因此獲得了非洲消費者的贊譽。

March into Africa to

Fulfill Mission

踐行使命，進軍非洲

“Africa has grown from a colonial and semi-colonial country into an independent one with indigenous economy. However， African people now are still struggling on the poverty line because Africa’s agriculture is primitive and its industry is budding in the initial stage. No matter agriculture processing and industrial property， they all hold great potential to drive its economy. Nonetheless， African countries should not repeat the mistake of “polluting before administrating” during the process of industrialization， but protect ecology and environment while developing economy.” In order to translate the vision of “benefiting more people” into reality， “Winning Star” should base on the actual situation in Africa， response to the need of Peace and Development， and prioritize green environment-friendly solar energy series products and LED energy-smart products while designing.

Fu Chujian is always hoping that “Winning Star” can represent Chinese successful enterprises and entrepreneurs to further help social development in Africa. To this end， “Winning Star” made its accession into the African Continent， established Tanzania Winning Star Trading Ltd.， Uganda Winning Star Trading Ltd. and Kenya Winning Star Trading Ltd， who intends to realize the mission of “benefiting more people” and help with Africa development with innovative products and concept.

“非洲社會已經從殖民地半殖民地時代過渡到獨立自主發展自我經濟的階段，可是現階段的非洲還有相當一部分人仍處在溫飽線上，農業較為原始，工業更是剛剛起步且在初級階段，無論是農業深加工還是工業產業都有巨大潛力，非洲經濟發展有后發優勢。但是非洲國家在工業化過程中應當避免走‘先污染后治理’的老路，應該在發展經濟和工業的同時，保護好生態和環境。”為了實現“成為多人祝福”的理念，“勝利之星”針對非洲實際情況，應非洲和平發展的需要，在產品開發過程中，將綠色環保的太陽能系列產品和LED系列節能產品作為優先選擇。

傅初建先生一直希望“勝利之星”能代表中國眾多的成功企業和企業家，更加深入地幫助非洲社會發展。基于這樣的想法，2011年起，“勝利之星”進入非洲大陸，成立坦桑尼亞勝利之星貿易有限公司、烏干達勝利之星貿易有限公司以及肯尼亞勝利之星貿易有限公司，用獨特的產品和理念幫助非洲的發展，實現公司“成為多人的祝福”的使命。

But upon the first accession into Africa， “Winning Star” encountered with setbacks. “Difficulties are not terrifying， attitude and method holds the key to solution.” Said Fu.

In addition， apart from business in Africa， Fu is also very keen with charity. He cares about Africa’s social development， especially education， skill training and youth development. He coordinates with UN Habitat Youth Empowerment Program by donating 30 computers to Tanzania BARBRO Girls’ School on August 17， 2013 with a purpose to broaden horizon.

然而初入非洲時，公司的發展并非一帆風順。“遇到困難不可怕，關鍵是心態和方法，要努力想辦法解決問題。”傅初建如是說。此外，他在發展“勝利之星”在非業務的同時，也十分熱衷公益活動，關注非洲社會的發展，特別是在教育領域的技術培訓和青年發展等問題上，大力支持聯合國人居署青年賦權計劃。2013年8月17日，“勝利之星”向坦桑尼亞BARBRO女子學校捐贈30臺電子計算機，以幫助學生們拓展知識。

Care in Africa for

Win-win Situation

呵護非洲，實現共贏

“A company’s mission is to make people’s life richer and better through trading and creating values.” As a Christian， Fu hopes that all his staff can follow the example of Abraham in the Bible who endeavors for the happiness of all human beings. Moreover， he believes that regardless of skin color and races， everyone is a created by God. African people are inferior to none. Africa is home to rich resources and primitive ecological environment. Africa-based companies should all put green， environment-friendly， ecologically safe products in the first place， in hope to meet the demand of local market and send blessings to the local people.

“Winning Star”， at the initial of its African Branches， is well aware of the need of African market. The company makes most of its research and manufacturing capability and introduces its cost-effective， ecologically safe products into Africa， to utilize the sufficient sunlight blessed by God to tackle the daily inconveniences of electricity shortage. The company also hires local staff to enhance local employment， provides dealing service to help them make progress in business development and aftermarket services. He considers that China’s commercial model and development experiences can greatly promote development in African countries.

“企業的使命就是通過貿易，創造價值，讓人們的生活更豐富、更美好，”作為基督徒， 傅初建先生希望公司上下能效仿《圣經》中的亞伯拉罕，為世人的幸福做出努力。同時他認為人不分膚色，不分種族，都是上帝創造的子民，非洲人同樣有尊貴的身份。非洲擁有豐富的資源，且不少地區還保持著原始的生態環境，在非企業應當以綠色環保、生態安全產品為第一選擇，滿足非洲市場需求，為當地人送去神的祝福。

“勝利之星”非洲各分公司在成立之初，就很清楚要按非洲市場的需要，結合中國巨大的研發和制造優勢把中國高性價比的生態產品引入非洲，利用上帝恩賜給非洲的充足陽光解決非洲電力短缺造成的日常生活不便的問題；并通過招募本地員工，幫助解決當地就業問題；通過對經銷商的服務，幫助他們在業務開拓，產品售后等方面不斷進步。在他認為，中國的商業模式和發展經驗必將在不久的將來為非洲各國提供借鑒和發展。

As the business in Africa develops and grows， “Winning Star” also actively strengthen its relationship with governments of all the African countries， share successful results with them and promote green， environment-friendly， ecological and sustainable concepts and demonstration projects. Moreover， “Winning Star” also conducted collaboration with IESCO， jointly enhancing the construction of ecological cities in African countries， and making Africa a green continent and ecological park. On May 27， 2014， “Winning Star” cooperated with Ecological Civilization Committee of UN Alliance of Civilizations， UN Habitat Youth Empowerment and Urban Safety Committee， Global Parties Climate and Ecological Alliance， IESCO and many other international organizations， established the Purchasing and Procurement Center of International Organizations in Yiwu， Zhejiang Province， China， proactively promote UN Youth Skill Training and Ecological Skill Training Program. According to the plan， the purchasing center would carry out international conferences， disaster reliefs， international poverty alleviation， educational and training and the purchasing of office supplies.

However， Fu believes that he could achieve far more than what he has now. He is making plan in his mind for the next step of “Winning Star”： export green， ecologically safe products to Africa， establish factories in Africa， run assembly lines， train more local staff to increase local youth employment and lift Africa out of poverty， expend the outlets of “Winning Star” in Africa to cover more African countries and realize branding and chain operation， transfer from trade to production， establish assembly base and industrial park… “No matter which step comes first， ‘Winning Star’ will unswervingly focuses on green， ecologically safe products.

隨著公司在非業務的發展和壯大，“勝利之星”也積極加強同非洲各國政府的聯系，向非洲各國分享中國的成功經驗，共同推廣綠色、環保、生態和可持續發展的理念和示范工程；同時與國際生態安全合作組織等國際組織合作，攜手推進非洲國家的生態城市建設，讓非洲成為綠色之洲、生態之園。2014年5月27日，“勝利之星”與聯合國文明聯盟生態委員會、聯合國人居署青年賦權與城市安全委員會、世界政黨氣候與生態聯盟、國際生態安全合作組織等國際組織合作，在中國浙江省義烏市成立了國際組織采購中心，積極配合推進聯合國青年技術培訓與生態技能培訓工作的開展。依照計劃，該采購中心將根據國際組織采購安排，完成國際會議、災害救援、國際扶貧、教育培訓以及辦公用品的采購。聯合國教科文組織和平文化、非暴力及跨文化對話主任凱特琳娜·斯特歐，國際生態安全合作組織總干事蔣明君為其授牌。

然而，現有的成果還遠遠不夠，傅初建心中還醞釀著“勝利之星”下一步的發展計劃：在把中國綠色安全產品出口到非洲的同時，還將在非洲大陸開辦工廠，在當地投放生產線，培訓更多的本土員工，以增加當地青年就業率，幫助非洲脫貧致富；在現有分公司的基礎上，以點帶面地擴大“勝利之星”在非分公司數量，輻射更多非洲國家，實現品牌化和連鎖化運作，以及從貿易逐步轉向生產過渡，建立生產組裝基地和工業產業園……“不論在哪一個方面，‘勝利之星’都將聚焦綠色生態安全產品作為布局原則。”