Multiple success experience makes TAF/APP Paris outstanding

The ninth TAF/APP Paris will take place from 16th to 19th September parrel with Texworld in the same venue. The exhibition is sponsored by China National Textile and Apparel Council， and organized by CCPITTEX， China National Garment Association and Messe Frankfurt （Paris）.

This year， the exhibition has grown by 20% to be 1，200m2 and a distinct feature of the exhibition is that repetitive exhibition rate has grown from 40% of last year to 50% of this year. Mr. Lin Yunfeng， Vice president of CCPITTEX， observed that long-term marketing plan is key in opening European market， which is a long process. For successful repetitive exhibitors， preexhibition market research， proactive discussion at the exhibition， and follow-up service after the exhibition all play an important role in establishing business relationship. Many of such exhibitors feel it effective in grasping market trends， and a way to fulfill the promise of participating and meeting again. In the spring edition of the exhibition， 91% of the exhibitors said that they were satisfied with the exhibitors and will come again.

In the previous sessions of TAF/APP Paris， companies that focus on high end and quality products most win the favour of European visitors. Many other exhibition companies produced products with high added value and using environmentally friendly materials， and to have their products approved to meet the demand of the European market.

TAF/APP Paris has been positioned as an integrated platform of trade， information and fashion. By connecting resources at different levels， TAF/APP Paris offers convenient onestop purchasing service， and makes it possible for trade visitors to meet with manufactures and businessmen. Chinese exhibitors can gather global industrial information at the exhibition and seek extensive cooperation resources， which offers an effective platform for Chinese products to positon in the European market more precisely.

Another success experience of TAF/APP Paris is that the host and the organizer of the exhibition boost publicity. For example， in order to give better advertising effect for exhibitors， the host provided advertisement segments on the official website of the exhibition and the email invitations， flor plans， and exhibition websites. In addition， all exhibitors can collect massive trade visitor information through the newly launched I-TEX online purchasing platform， and use it for post follow-up communication with clients.