Serving the Exhibition Industry with Extensive Service

by Nicole Jin & Celion Su

Background

Huiyuan Intl Exhibition was founded in 2000 in Fujian， and its subsidiary companies include Huiyuanda Design&Build Co.， Ltd， Huiyuan Finance Service Company， Huiyuan Import&Export Company， its service covering almost the whole exhibition value chain. In recent years， the export market in Fujian province also felt the pressure of global crisis， and through its all-round service， Huiyuan Intl Exhibition promotes the export of the province.

The core competence of Huiyuan Intl Exhibition is providing comprehensive service. Huiyuanda Design&Build Co.， Ltd provides design and build service for Chinese exhibitors abroad， while Huiyuan Finance Service Company provides finance service for exhibitors that have signed confracts at foreign exhibitions but lack the funds for production. Most of the recipients of funds are the clients of Huiyuan Intl Exhibition.

Huiyuan Import&Export Company prepares foreign trade documents and finance service and translation service for exhibitors with limited experience in these areas. It also provides consulting service for companies. The aim of all these is to assist Chinese exporting companies to market and sell abroad in an efficient way， and the service is offered at a reasonable price.

Several years ago， at the beginning of its foundation， Huiyuan Intl Exhibition basically took Chinese exhibitors to foreign exhibitions of gifts， souvenirs， woven and costumes， and shoes industry in mature exhibition companies， but in recent years， the gift market in western countries has nearly reached its full compacity， while the engineering and power exhibitions in emerging countries offer good business opportunities. In emerging countries like Brazil， Latin America and Middle East， the Chinese technology is advanced in comparison with that of the destination country； and also because in developed countries， Chinese companies can charge a better price facing less competitors. Therefore， Huiyuan Intl Exhibition maked great effort to introduce exhibitions in such countries， where they get to sign contract deals with local companies. However， much effort is still needed to open the market in emerging countries because the business system is still under development.

In the past ten years， Huiyuan Intl Exhibition has achieved a series of professional recognition， including the ISO9001：2000 Certificate and Top Ten Exhibition Companies certified by CCPIT. The companys business volume is the biggest among exhibition companies in Fujian， and 60% of the companys clients are based in Fujian. The company now has about 110 staff members. In order to ensure the level of service， every time after an exhibition， the project manager of the exhibition will be evaluated. In addition， Fujian province has been dynamic in terms of export， and Huiyuan Intl Exhibition strives to establish long-term relationship with regular exhibitors. Although currently there are low tides in global economic exchange， many exhibitors take the opportunities at the exhibition to meet retailers and wholesalers.

Concerning the resources of Chinese and international exhibitions， some strong exhibition companies are taking initial steps to organize their own exhibitions in China. In this process， they can draw into the international exhibitors catalogue which they collected at international exhibitions abroad， and also the success experience of organizing an event. However， extra attention must be paid due to the huge difference between China and other countries. Another challenge that faces the exhibition companies is that many local agencies are attracting exhibitors with competitively-priced service. Also， seasoned exhibitors are now inclined to arrange business activities on their own. This greatly reduces the profit space of exhibition companies. In reaction to the situation， Huiyuan Intl Exhibition is breaching into broader service areas， realizing the aim of helping Chinese companies with quality goods to sell globally through the platform of internaional exhibitions.