揭秘美國DOGTV

Television bosses are calling DOGTV a new breed of programming—an on-demand cable TV channel designed to keep your dog relaxed， stimulated and entertained while you are at work.

Two months after it debuted on local networks in California， the canine cable channel has now launched online and is headed for national distribution， according to the channel’s executives.

Known as DOGTV， the channel offers a promise to our beloved best friends that they should never again feel lonely.

The advertising-free programming is aimed at stay-at-home dogs whose out-to-work masters fret about the separation anxiety their pets suffer， and the trouble they get into， when left unattended for long stretches of time.

Billed as the first channel of its kind， DOGTV made its premiere in February as a free， around-the-clock offering carried by cable in San Diego， reaching some 483，000 homes in California’s second-largest city.

The content is scientifically tailored for four-legged audiences， with even the sound， colours and camera angles adjusted to make them more appealing to canines according to the channel’s website.

Fancy effects aside， the star turning on DOGTV are dogs.

“They love watching other dogs being active on the screen，” said Beke Lubeach， head of marketing for DOGTV， adding that birds， monkeys and zebras have proven popular as well.

電視老板們稱“DOGTV”為電視節(jié)目的新品種，它是一個(gè)可點(diǎn)播的有線電視頻道。在你離開家去工作時(shí)，“DOGTV”能夠安撫你的寵物，或?yàn)樗鼈兲峁蕵罚３峙d奮狀態(tài)。

狗狗頻道在加利福尼亞州的當(dāng)?shù)仉娨暽狭料鄡蓚€(gè)月后，已經(jīng)可以在網(wǎng)絡(luò)上看到了，不久的將來也會(huì)在美國全國范圍內(nèi)播放，頻道總監(jiān)介紹說。

作為專為狗狗設(shè)計(jì)的頻道，此頻道旨在“讓你最愛的伙伴不再感到孤獨(dú)”。

狗狗頻道將不播送廣告，它的主要受眾為那些主人出門時(shí)被單獨(dú)留在家中的狗狗。主人們擔(dān)心這些狗狗會(huì)由于長時(shí)間無人陪伴，而出現(xiàn)分離焦慮癥并產(chǎn)生問題。

標(biāo)榜“第一個(gè)狗狗頻道”的DOGTV在今年二月份首次公開亮相，為圣地亞哥（加利福尼亞州第二大城市）的有線電視用戶提供全天24小時(shí)免費(fèi)播送，共計(jì)48.3萬個(gè)家庭收看到此頻道。

根據(jù)頻道官方網(wǎng)站的介紹，節(jié)目的內(nèi)容是按科學(xué)方法量身為狗狗觀眾們定制的。為了讓狗狗觀眾們更感興趣，節(jié)目的聲音、色彩和攝像角度都是特別設(shè)計(jì)的。

除了這些有趣的特效外，在狗狗頻道上出現(xiàn)的“明星”都是狗狗。

頻道市場部總監(jiān)Beke Lubeach介紹：“狗狗們特別喜歡看到其他狗狗在熒屏上活動(dòng)。”另外，小鳥、猴子和斑馬也很受歡迎。