China Labels at London Olympics

London embraced the Olympics for the third time， and held a “happy and glorious” Olympics. During the Games， which run from July 27 to August 12， Chinese athletes won many successes， the best performance outside China land.

While China celebrated their medals， there were more China labels at the London Olympics. Two companies， Acer from Chinese Taiwan， and Crystal CG from China mainland were the sponsors of the great event. But more domestic companies chose to sponsor the Chinese athletes team; 61 companies and 1 local government， Ordos municipal government from Inner Mongolia fully supported Chinese athletes team to London， and showed their logo in the sports venues.

China labels were far more than that. About 65% of the licensed Olympic merchandises were made in China. All of the fireworks during the Games were manufactured in China. Chinese apparel companies produced athletes’ uniforms for 23 countries. Even the Chinese tourists spent an average of GBP 203.04 per purchase in the first week of the Games， ranking the top in the buyer list. Want to know more detailed stories? Special Report will explore more China labels at the London 2012 Olympics.