找尋杭州文博會的性格

葉華

美國會展業大亨艾德森說：“好的展會，應該是有性格的。”

10月12日開幕的杭州文化創意產業博覽會，以“跨界傳承·設計·創新”為主題，寓意文化與科技、生活、藝術、旅游相融合。幾天的時間里，我跑遍了杭州和平國際會展中心、世貿展覽中心和白馬湖生態創意城國際會展中心三大會場，找尋了三種主題各異、特色獨具、互為補充的性格。而這些性格似乎可以用我對文博會上相遇的幾位頗有代表性人物的訪談來表述。

和平國際會展中心：香港插畫師的嘮嗑

這屆文博會哪里內容最豐富？在預先拿到的資料中，我很快確定了和平國際會展中心作為采訪的第一站——這里匯集了城區文創專區、兩岸四地專區、國際專區、高校專區、藝美生活專區、建筑設計專區、攝影文化器材專區等14個專區，會展中心前廣場還有兒童創意藝術節和杭州西湖創意市集。

在兩岸四地專區，我遇到了一位前來參展的香港插畫師。和很多美術工作者的含蓄內斂不同，這位插畫師是個十足的“話癆”，我們從漫畫的話題開始，在現場攀談起來。

他叫章柱基，畢業于香港理工大學，主業是平面設計，卻對插畫情有獨鐘。4年前，他偶然得到為香港知名作家林詠琛的新書繪制插圖的機會，自此開啟了他夢寐以求的插畫藝術生涯。

其實這次來杭，已經是章柱基的二度來訪。之前一次是在去年，他受阿里巴巴公司邀請來到杭州，為著名品牌淘寶網設計吉祥物—淘公仔。杭州之行成為他與內地大型企業的首次跨界合作，也在他心里留下了對這座城市良好的印象。

“杭州除了西湖美、西溪美，杭州人也很友善，上次來這里認識了不少好朋友，這次文博會的信息，也是朋友告訴我的，除了‘故地重游之外，我還帶來30樣大小作品，多數以小孩子為主題。”章柱基說。

“我希望通過我的插畫喚起人們失落已久的童心。”章柱基說，成人世界被各種規則所束縛，現實而晦澀，相較之下孩子的天真爛漫顯得彌足珍貴。他希望通過孩子的視角來展現不一樣的世界，少一些桎梏，多一點夢幻。“就像我喜歡的杭州這座城市一樣。”他說，希望這次能在杭州結交到更多熱愛插畫的朋友。

天色稍晚之后，章柱基還興致勃勃地逛了會展中心前廣場的“西湖創意市集”。我告訴他，這個充滿了想象力的夜市，是杭城年輕人眼里一個最“潮”的逛街處。面對琳瑯滿目的T恤、明信片、彩繪、皮飾、玩偶、貼紙……章柱基愛不釋手，他和那些把時間集中在這里的年輕人一樣，玩得很“嗨”。

世貿中心：上海小夫妻的眼光

與和平國際會展中心相比，世貿展覽中心要小很多，只有居室版畫藝術展、首屆陶瓷器物藝術展、西泠印社主辦的第七屆印文化博覽會三個項目。

雖然規模不大，但這里的味道貴在“精”，喜歡書畫、古玩收藏的話，到了這里，你會樂不思蜀。

來自上海的王瑋和他的太太是我在這里遇見的一對小夫妻。他們是聽說杭州文博會的消息后，專程坐動車過來“淘寶”的。王瑋是個陶瓷迷，所以在陶瓷器物藝術展現場，上百件陶藝作品足夠吸引他的眼光。“這里展品的價格從130元起步，到幾千上萬元不等，所有作品都由中國美院的師生手工制作。從美院師生的專業水平和文博會靠硬的品質來說，這個價格值！可惜我來晚了一步，不少價格在千元左右的陶藝品已被買走或訂購。”王瑋說。

和丈夫不同，王太太對二樓的居室版畫藝術展更感興趣，這里各種具有杭州人文特色及藝術氣息的版畫琳瑯滿目。在瓷板畫的攤位前來回踱步了很久，王太太駐足在一幅《潑墨山水》前：“我對這幅作品的顏色和畫面都比較滿意。考慮自己收藏或送人，有檔次，也很雅致。”

隨后，在我的指引下，王瑋夫婦又來到了這里同時舉辦的“西泠雅集”第七屆印文化博覽會現場。夫婦二人面對近千件精品印石、文房雅玩、名家書畫喜出望外，連連說：“感覺自己走進了一個大型古玩商場。”工作人員告訴他們，這次是針對普通市民的雅集，大多只要幾百元，最貴的不到3萬元。更重要的是，這里的每樣東西，展方都保證“價優、保真、升值”。

最后，王瑋太太看中了一塊玉山子擺件：“這件圖案簡約，有留白，感覺很大氣。”因為攜帶不便，工作人員為王瑋夫婦快遞到家。小夫妻異口同聲贊道：“真貼心。”

白馬湖會展中心：意大利先生的微笑

與鬧哄哄的和平、世貿相比，白馬湖生態創意城國際會展中心的內容更加專業，這里正在舉辦杭州國際設計節，這是由杭州市政府與意大利工業設計協會聯合主辦的展覽，包括呈現中意兩國的工業設計力量等屬于“高端人群”的項目。

主辦方告訴我，設計節期間，19位頂級國際設計大師將蒞臨現場，帶來1個論壇、7個大師講堂以及2個專業研討會。

幸運的是，來到白馬湖那天，我就遇到了19位大師中的一位—五次“金圓規獎”得主、意大利建筑與室內設計大師保羅·瑞扎托（Paolo Rizzatto）。

1941年出生在“時尚之都”意大利米蘭的保羅先生，雖然已經古稀高齡，但一點都不妨礙他的風度翩翩和時尚氣度。這位意大利先生言語不多，演講的過程中，更多是翻譯在為他“提點”。而他本人，則在一旁靜靜地報以低調而謙和的微笑。

保羅說，這次白馬湖藝術·設計展區的主題叫“跨界”，意大利和中國在藝術和設計上的跨界，他很高興能在這里與中國的設計元素交流。“沒有哪個國家像我們意大利這樣為現代設計而驕傲，并將設計視為文化上的重大成就。對于意大利人來說，現代設計是意大利現代文化的重要組成部分，但這并不意味著意大利設計的完美無缺。今天，我看到了中國非物質文化遺產的‘創新精神，這給了我很多設計的靈感和啟示。”

隨后，保羅又向大家推薦了白馬湖占地5000平方米的意大利展區，一個橢圓形的私密空間里，99件在意大利設計史上具有里程碑意義的作品呈現眼前。其中包括了享譽全球的九大時尚品牌、九大家居品牌、九大設計院校和九十九件意大利設計代表作，承載著意大利工業設計自上世紀50年代崛起的歷程。

與往屆相比，這次文博會“三館聯動”的辦展形式，讓我看到了三種貌似不同、卻又內在呼應的性格，可謂是杭州文創產業集群力量的真實寫照。主辦方西湖博覽會辦公室的工作人員告訴我，隨后還將繼續推出“第三屆創意生活節”，參與者可以跟隨“2012文化創意體驗之旅”活動，在遍布全城的51個文化創意體驗點，感受創意給生活帶來的樂趣。

（本文攝影：李?忠）

Hangzhou Creative Culture Industry Expo in 2012

By Ye Hua

Hangzhou Creative Culture Industry Expo was held from October 9 to 15 in Hangzhou， the capital of eastern Chinas coastal Zhejiang Province. The expo was held in three major venues， featuring the theme of “interdisciplinary communication， design， creativity”. During the seven-day expo， I visited Hangzhou Peace International Conference & Exhibition Center， the Exhibition Hall of World Trade Center and White Lake International Conference & Exhibition Center. The three venues were situated in different parts of the city. They featured different characters and they complemented each other.

Hangzhou Peace International Conference & Exhibition Center

As soon as I acquired information on the three venues， I made a quite evaluation of them and decided upon my visit priority. The center in the north of downtown Hangzhou was my first choice. The venue was composed of 14 special-purpose sections displaying various aspects of the cultural industry. In the section that featured Hong Kong， Taiwan， Macao and the mainland， I ran into an illustrator from Hong Kong. Unlike some artists who are cautious and reserved， the illustrator Zhang Jizhu was hilariously talkative.

Zhang， a graduate of the Hong Kong Polytechnic University， works as a graphic designer by profession， but he has a passion for illustration. Four years ago， he was commissioned to illustrate a new book by a Hong Kong writer. The work launched his career as an illustrator. His participation in the expo 2012 was his second visit to Hangzhou. He visited Hangzhou in 2011 at the invitation of Alibaba， a world-class internet business corporation headquartered in Hangzhou， to create a logo for Taobao. The brief stay in Hangzhou gave him good impressions and he made friends with many people. This time he exhibited 30 artworks， most of which were for children. “I hope my illustrations can bring back peoples fond memory of their childhood years and their innocence.” The adult world is fettered with rules and regulations and the realty tends to be gray. In comparison， childrens world is precious， bright， and innocent. He hopes his artworks of childrens world can be emancipating for adults.

World Trade Center

I ran into Wang Wei and his wife at World Trade Center， the second venue of the expo I visited. The young couple came from Shanghai in a bid to buy. At the World Trade Center were three events taking place simultaneously： the exhibition of household prints， the first exhibition of pottery and porcelain art and the 7th seal culture expo hosted by Xiling Seal Art Society.

Though the three events at the World Trade Center did not stand up to the events at Peace Center in terms of size or diversity， they displayed taste. Wang Wei has a passion for porcelain articles. All the exhibits were made by faculty and students of Hangzhou-based China Academy of Art. Wang regretted arriving too late. Many exhibits priced around 1，000 yuan had been purchased. His wife was lured to the prints show on the second floor. After wandering around for a long while， she finally stopped in front of a painting printed on porcelain plate， saying she thought she would buy it for herself. It would also be a nice gift.

On my recommendation， the couple visited the seal art expo. They took huge interest in about 1，000 exhibits. Most of the exhibits ranged a few hundred yuan in price. Mrs. Wang chose a jade piece. To their delight and surprise， the exhibitor said the jade piece would be delivered to their home.

White Horse Lake

Unlike the events at the Peace Center and the World Trade Center that were designed to appeal to the general public， the events at the White Horse Lake catered to professionals and visitors who would like to have an insight into high-end luxury brands. The major event here was Hangzhou International Design Festival jointly hosted by Hangzhou Peoples Government and Italian Industrial Design Association. Nineteen top designers of international renown appeared at the festival， hosting one symposium， seven lectures and two workshops. I felt lucky to meet Paolo Rizzatto， an architect and interior designer of Italy. Born in 1941 in Milan， Mr. Rizzatto looked like Mr. Italy in my eye.

He talked about the 5，000-m2 section for Italian brands. The exhibits included 99 signature Italian designs， nine fashion brands， nine household brands， and nine design academies. All these exhibits reflected the rise of Italian design since the 1950s.