Tire Maker’s Test
2011-12-29 00:00:00ByLANXINZHEN
Beijing Review 2011年18期
Kumho Tires Co.—one of China’slargest tire suppliers—used toenjoy a high profile in marketing，but it turned publicity-shy on the14th Shanghai International AutomobileIndustry Exhibition (2011 Shanghai AutoShow) held on April 19-28. For most visitorsat the auto show， the burning questionis whether their favorite exhibit is usingKumho tires or not. If yes， they will probablygive up.
