Movies Go Global

By TANG YUANKAI

Movies Go Global

By TANG YUANKAI

Partnerships present new opportunities to Chinese films

Christian Bale, the winner of the Academy Award for Best Supporting Actor in 2011, is to star in Chinese movieThe 13 Women of Nanjing, directed by Zhang Yimou.

Zhang’s latest blockbuster tells the story of 13 Chinese women who serve as escorts to Japanese offcers during the rape of Nanjing. Bale will play an American priest who puts his life on the line to help protect civilians from rampaging Japanese forces. Bale isn’t the only Hollywood import involved in the big budget feature. The movie’s special effects will be created by a team led by Joss Williams who, having worked forSaving Private RyanandBand of Brothers, specializes in war-related effects.

To attract some of Hollywood’s top talents Zhang has lavished a budget of over $100 million on the flm, more than equal to the combined total investment in his previous three movies,Hero,House of Flying DaggersandCurse of the Golden Flower.

“We spared no expense on this flm and hired top international stars and teams to contribute to the movie in order to make a Chinese blockbuster, a movie that will be able to secure a global audience,” said Zhang Weiping, the film’s producer. “We know high box office returns will justify our investment,” he said.

Bale, the star of a long line of Hollywood hits includingAmerican Psycho,Terminator Salvationand, of courseThe Dark Knightseems like a perfect choice. The 37-year-old actor is no stranger to China, having worked in the country in 1987 when, as a 13-yearold, he starred in Steven Spielberg’sEmpire of the Sun. Spielberg’s epic was one of the frst collaborations between the Chinese flm industry and Hollywood.

“We assisted the Americans with some of the shooting, particularly scenes of Shanghai,” said Ren Zhonglun, President of the Shanghai Film Group Corp. “Shanghai’s Bund was closed for a month for the shooting and about 1,300 air conditioners were removed. It was unbelievable at that time,”he said.

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Twenty years after theEmpire of the Sun, the Chinese film world has changed beyond recognition. Twenty years ago Chinese teams played a minor role supporting Hollywood crews operating in China, but today Chinese producers have started to play more important roles, co-producing movies with foreign teams.

Chinese producers now contribute ideas and screenplays for co-production. “In other words, Chinese producers are making more decisions in movie co-production,” added Ren.

“In the past we offered mainly investment, labor and raw materials in terms of movie co-production. But now the screenplay, storyline and plot are created by both Chinese and foreign partners,” said Zhang Xun, General Manager of China Film Co-Production Corp.

The number of co-produced Chinese films has been growing—about 60 movies are now made this way every year.

“This year we’ve seen a 30-percent increase over last year. Movies co-produced by Chinese and foreign companies are running in the fast lane,” Zhang said.

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A matter of destiny

A few months ago, Mike Medavoy, the producer behind a string of critically acclaimed hits includingBlack SwanandAll the King’s Men, came to Shanghai and announced he would participate in the Shanghai Film Group Corp.’s version ofA Jewish Piano. The film, based on a book written by Chinese Canadian author Bei La, tells the story of European Jews who sought refuge in Shanghai during World War II. For Medavoy the flm is a refection of his personal history; his Russian-Jewish parents took refuge in the city during the war.

Shanghai-born Medavoy has been involved in the production of more than 300 Hollywood movies includingOne Flew Over the Cuckoo’s Nest,Amadeus,Platoon,Dances With Wolves,The Silence of the Lambs, and the Oscar-winningBlack Swan.

He had described making a movie about Jewish refugees in Shanghai as a personal mission.

“We have found a perfect partner,” said Ren of the SFGC.

In order to makeA Jewish Pianoa success, Medavoy and his Chinese partners have scoured the world to put together a worldclass production team. Nicholas Meyer, a famous Hollywood script writer, has been hired.

“Movies are becoming more and more globalized. International cooperation will bring more opportunities for my Chinese colleagues to learn advanced flm production techniques,” said Medavoy at a press conference in Shanghai. “Because of my love for Shanghai, I must make a marvelous movie this time,” he said.

Win-win

“More film makers are becoming acquainted with China’s policy on movie cooperation, and their attitudes are becoming more active,” said Zhang of China Film Co-Production Corp., which was founded in 1979. In the past 30 years, 800 movies have been produced in collaboration with other countries and regions, principally Hong Kong and Taiwan. “In the past we had to go abroad to seek partners for flms, now overseas flmmakers come to us,” she said.

In Zhang’s opinion, there are two main reasons for the boom in movie co-production. First, China’s movie market is growing rapidly. Domestic box offce revenues hit a new high of 10 billion yuan ($1.55 billion) last year and foreign flm makers are fnding new opportunities in this expanding market. Second, China has further relaxed rules and regulations on movie cooperation. For example, movies can now receive subsidies from both China and their home countries and also be distributed as domestic movies in both markets.

Six countries have so far signed cooperation agreements on movie production with China. They are Australia, Italy, Canada, France, New Zealand and Singapore. The co-produced movies are treated as Chinese films for domestic distribution without quota control, and also protected in overseas markets.

New vigor

“Co-produced movies have displayed unprecedented creativity and vigor recently,”said Zhang. Cooperation usually starts right at the beginning with the writing of the screenplay. “Jointly producing a screenplay helps the fow of ideas between two cultures, which is good for the distribution and marketing of the movie,” she said.

“China has a great wealth of cultural and philosophical thought,” said Christopher J. Dodd, Chairman and CEO of the Motion Picture Association of America. “We are willing to support the ambitious movie industry development proposal outlined in China’s next Five-Year Plan (2011-15),” he said.

Sino-American collaboration in movie production dates back to 1913 when China’s frst feature flmDie for Marriage, co-directed by Zheng Zhengqiu and Zhang Shichuan, invested in by an American company, was shot in Shanghai.

“Of course there have been some setbacks in the history of Sino-American movie cooperation. But the Chinese movie industry has matured, and our cooperation has also made great progress. We can make full use of our advanced movie technology to show Chinese culture to global audience and help Chinese movies go international,” said Dodd.

At the Chinese box-offce, co-produced movies often bring in more distribution revenue than imported foreign movies.“Profit is the biggest power for Chinese and foreign companies to co-produce movies,” said Shi Nan Sun, a well-known Hong Kong flm maker.

Last year 47 Chinese movies were sold to about 60 countries. Of those, 46 were co-produced by domestic and overseas companies.

“Co-production is the best way to create business value for movies,” said Han Sanping, Chairman of China Film Group Corp. “Co-production can provide more distribution channels for a movie. Chinese companies can distribute the movie on the mainland, in Hong Kong and Taiwan while foreign partners can sell the movie to international markets. So co-produced movies bring more proft and gain for both sides.”

In addition to commercial movies, many directors of artistic flms are trying to attract investment and produce work with the help of overseas partners in co-production.

the screenplay in early 2007. It told the story of 13 Chinese courtesans who tried their best to save several female students during Japan’s occupation of Nanjing. Set against the background of the Nanjing Massacre, the screenplay is unique but, I think, still refects the great spirit of the Chinese nation and international humanitarianism. I have been adapting the play since 2007. Because the lead role is for a foreigner, I was hoping to cast a Hollywood star in the role,” said director Zhang Yimou.