編 者 按:
俗話說:三百六十行,行行出狀元。有人善于畫畫,于是成為了一名畫家;有人善于演講,于是成為了一名政治家;有人善于推銷,于是成為了一名商人……然而,卻從來沒有聽說誰會搭積木,并以此作為職業的。今天,我們要給大家介紹一個特殊的職業——樂高玩具拼砌師。這個職業聽著似乎很有趣哦,下面我們就一起來了解一下吧!
In June, 2011, the program LEGO Good Example in Chinese Workplace was broadcasted in Ningxia TV. It aims to find candidates (應征者) who are potential to become toy bricks (積木) builders for LEGO Group. After several rounds of competition, some elites(精英) came together from different cities to show their love for LEGO model building, their enthusiasm to become a toy builder and their careness for children and charity. A LEGO model builder not only needs to be creative in toy building, but also be fully concerned about children and charity. By the way, working under high pressure and team work spirit are also necessary.
2011年6月起,樂高《中國職場好榜樣》節目在寧夏衛視開播,在全國各地招募具有潛質成為樂高積木拼砌師的求職者。在歷經層層選拔后,各路精英匯聚舞臺,展現他們對樂高玩具的熱愛、對成為拼砌師的熱情及對兒童、慈善的關愛之情。樂高積木拼砌師需要的不僅是對積木搭建的創意構想,也需要對兒童和慈善保有十足的關愛,同時,高壓力下的工作能力和良好的合作精神也必不可少。
LEGO model builder is one of the nine funniest jobs in the world. And it’s also a unique job created by LEGO Group. The builders use LEGO toy bricks to design and make models in different occations. They’re implementer (實施者) of dreams as well as inventor of happiness. This job cares no education background but creation for life; no major(專業) information but dreams towards happiness and future; no personal backgrounds but the patience in the process of models building; no come and go but the love for children and charity affaires. This is a job that can bring happiness to people. It’s the ladder for little children’s growth and also the stage for older children to realize their dreams.
樂高積木拼砌師,世界上最快樂的九大職業之一,也是樂高玩具公司的獨創職業。在各類活動場合設計、制作以使用樂高積木塊而建構的作品(模型)為職業,是夢想的實現者,也是快樂的締造者。不在乎學歷,只在乎是否對生活有創意;不在乎專業,只在乎是否對快樂、對未來有夢想;不在乎背景,只在乎對搭建樂高的過程是否有耐力;不在乎過往,只在乎對兒童、慈善是否有愛心。這是帶給人們快樂的職業,是小孩子成長的階梯,也是大孩子實現夢想的舞臺。
About LEGO Group 關于樂高集團
The LEGO Group was founded in Billund (a small town in Danmark) in 1932 by Ole Kirk Kristiansen. The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It has come a long way over the past almost 80 years——froma small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys. Its head office is in Billund, Denmark but it has subsidiaries and branches throughout the world, and LEGO products are sold in more than 130 countries now.
1932年,克里斯第森先生在比隆德(丹麥的一個小鎮)創立了樂高集團?!癓EGO”是丹麥語“leg godt”的合成詞,意思是“play well”(玩得好)。80年來,樂高集團由過去的一個小型的木匠作坊發展成為今天的現代化的全球企業,成為世界四大玩具制造商之一。它的總部設在丹麥的比隆德鎮,但其下屬的子公司和分支機構則已遍布全球。樂高公司的產品現已銷往全世界130多個國家。
Mission and Vision 工作目標和設想
Mission:
‘Inspire and develop the builders of tomorrow’
Its ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future——experiencing the endless human possibility.
工作目標:
“激發和培養未來的玩具拼砌師”
樂高的最終目標是為了啟發和培養孩子們創造性地思考和邏輯推理能力,并釋放他們塑造自我未來的潛能——體驗人類無窮無盡的可能。
Vision:
‘Inventing the future of play’
We want to pioneer new ways of playing, play materials and the new business models of it—seeking the balance of globalisation(全球化) and digitalisation (數字化). It is not just about products, it is about realising the human possibility.
未來設想:
“開發玩的未來”
我們想開辟新的玩法,玩具和玩具經營的商業模式——尋求全球化與數字化的平衡。這不僅僅關系到產品,更關乎于釋放人類的潛能。
1. 樂高版的蒙娜麗莎
2. 樂高版的變形金剛
Post reading
1. What’s LEGO’s mission and vision?
2. Do you have your favorite toys? Have you ever dreamed to become a toy model builder?
3. What qualities do you think are important to be a LEGO model builder?
Keys:
1. Its mission is to inspire and develop the builders of tomorrow. And its vision is to invent the future of play.
2. 略
3. To be a LEGO model builder, first, you should be enthusastic towards LEGO products. Then you must be creative and patient in models building. What’s more, the love for children and charity is also important.