Own Brand Matters
2010-12-31 00:00:00YangWei
China’s foreign Trade 2010年13期
Top members of the UK's ad industry have created a list of 100 Chinese consumer brands thev believe have the potential to achieve brand success globally. In this May， they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chi- nese brands with the potential to achieve consumer acceptance globally.
