The Business Skill of Zhen Hua Heavy Industry Changzhou Coating Co.,Ltd.

Reporter Liu Xiao

In 2000, Zhen Hua Paint was established from the merger of Zhenhua Port Machinery (Group) Co., Ltd.and Chang Zhou Jin Hua Shipping Paint Co. Within a short period of more than ten years, Zhen Hua Paint has developed into a prosperous company and taken the first place in the engineering machinery paint industry.Zhenhua is continuing to set the records in the domestic paint industry and Zhenhua’s understanding of the market and its unique ideology for enterprise development have made all these possible.

Chen Feini, the vice manager of Zhen Hua Paint told the reporter that Zhen Hua Paint has established the development strategy of “steel is the thesis”, since where there is steel, there is a need for anti-corrosion,and Zhenhua Paint will take the opportunity to make the breakthrough in the market. After growing up into a prosperous company, Zhen Hua Paint is consistently expending its market. At the same time of doing a good job in the field of port and machinery paint, Zhenhua puts lots of its energy on keeping track of large domestic projects. Orders from Sany Group, CNOOC, PLA Navy,China Shipping Group, China Shipping Development Co.,Ltd, and Nan Jing Tanker Corporation have increased,and the project of the bridge linking Hong Kong, Zhu Hai and Macau is also beginning to take the shape.

In the last three years, Zhen Hua Paint has achieved good results in terms of technical innovation in order to produce products of perfect quality. As the outcome of Zhenhua’s research activities on its own, ZPFluo136 fluorocarbon finish paint was introduced. The coating of ZPFluo136 fluorocarbon is water-wetted surface whose contact angle is small and energy is low, so that it is difficult for dust and dirt to stay on the surface and make it easy for cleaning.This paint will be shining bright after being washed by rain. The successful application of this paint on large projects including drilling platform (under construction) in Iran, all the port machineries in Taipei, lift vessel of 7,500 DWT M/V “Lan Jing” of CNOOC, and “offshore oil 202” of 1,200 DWT and etc. has laid the solid foundation for Zhen Hua Paint in the market.

In addition to this, Zhen Hua Paint has established extraordinary objective for its future development. Like the steel industry, pollution is the most important problem facing the paint industry. And with the increasing focus given to the environment protection by the nation, it is next to impossible to set up new paint factories, since standards for environment protection, safety evaluation and environment impact assessment are extremely high.In the past, paint factories in China were loosely managed and it was difficult to implement rules for environment protection, and it was hard to foster national brand.Today, “Conditions for production and operation of steel industry” issued by the government is aimed for making steel factories centralized, environment-friendly and highly efficient, and provides the opportunity for Zhenhua Paint to whom “steel is the thesis”. Chen Feini said, if the nation introduced the policy of enhancing mergers among paint industry, Zhen Hua would like to take the lead in the industry of antifouling paint for engineering machinery. It will work hard to operate well the capital market and will try its best to build national brand.