先進的電子郵件營銷書籍

Below you will find a selection of helpful books to learn more about effective campaigns(運動)andone-to-one permission email marketing and more.

Advanced Email Marketing

Email is specially brilliant: low cost， high speed， personal， moving， and interactive. But there’s a big difference between knowing that email is a powerful marketing tool and proving it. —A1$15.00

Sign Me Up!

Imagine it: prospects(前景) actually asking you to email your marketing information to them. At a time when people wouldn’t give out their email addresses and don’t believe most email， it’s harder than ever for ordinary marketers to separate their emails from waste emails. —A2$13.00.

The Quiet Revolution

A revolution is taking place that will forever change the world of marketing. The strategies(策略)and techniques that have served marketers for years will not only decline in effectiveness， they will begin to quietly decline the very brands and the customer relationships that companies have worked so hard to create. —A3$18.00

Permission Marketing

Seth Godin， one of the world’s foremost online promoters， offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely only on traditional forms of“interruption advertising”in magazines， mailings， or radio and television commercials. —A4$19.05

Total E-Mail Marketing

Total E-Mail Marketing shows how to run effective email campaigns aimed at both customer getting and keeping. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and carry out email campaigns which connect with other online and offline communications(打交道). —A5$39.50

Persuasive Online Copywriting: How to Take Your Words to the Bank

This copy of a book offers the most comprehensive(and immediately useable) information on“how to make your website useable”in the fewest amount of pages possible. —A6$31.4

1. If you want to communicate with bank， you’d better buy______.

A. A1B. A3C. A7D. A5

2. The prices of all the books are betwween____.

A. ten and forty dollarsB. fifteen and twenty dollars

C. twenty and thirty dollarsD. thirty and forty dollars

3. If you don’t know how to communicate with a businessman not online， you’d better buy____.

A. A2B. A6C. A5D. A1

4. If you want to communicate with a company without its email address， you’d better buy____.

A. A3B. A2C. A6D. A5

5. It can be inferred all the books can be relative to____.

A. agriculture skillsB. everyday life

C. InternetD. hotels

答案與解析

1. C。細節捕捉題。從第七段標題的關鍵句Persuasive...:How to Take Your Words to the Bank得知。

2. A。綜合判斷題。綜合全文信息最低價是A2$13.00 ，最高價是A5$39.50推知A. ten and forty dollars合適。

3. B。細節題。從第六小段信息句It explains how to plan...connect with other online and offline communications推知。

4. B。段意理解題。從第三小段“如果你想發信息給人家，人家又沒有發布自己的郵件地址，并且一般不輕易相信別人的郵件”得知。

5. C。綜合推斷題。通讀全文得知所有的書都談及網絡、email郵件地址等。

編輯/梁宇清