Ｙｏｕｎｇ Ｍａｒｋｅｔ：Ｙｏｕｎｇ Ｃｏｎｓｕｍｅｒｓ

As jittery consumers in the West have tightened their belts in the hope of weathering the financial woes，emerging markets like China have become a possible panacea for multinational faltering businesses. Although many brands still admit that China is a quite complex market to enter， however， just because of its diverse possibilities， more potential markets can be rendered. At present， the consumption of Chinese young generation forms a thriving market. Because young consumers are usually impressed with a positive， up-market perception of foreign department stores， and they tend to become more brand-oriented than purely price sensitive， and.willing to pay a premium for better quality. Therefore，operators can take advantage of this to further set up their brand image...