ＯＥＭ：Ｔｈｅ Ｈｉｇｈｒｏａｄ Ｗｅｓｔｗａｒｄ？

To become a strong player in the auto industry.China needs to test its automotive industry in the glob-al market. Although Chinese automakers have madetheir debut in a number of foreign countries， most ofthese were in the Middle East and Southeast Asia.where low and medium priced automobiles are in highdemand. But in order to pursue greater profit marginsand compete internationally， Chinese carmakers mustventure into high-end auto markets， including the U.S.and Europe.

By Editor