ylograph Waterprinting, known as a \"living culturalrelic\" of the Rongbaozhai brand, was registered inthe Directory of Chinese Intangible CulturalHeritages. It is famous for its techniques of large-format cal-ligraphy reproduction and its lifelike painting facsimiles. InChina's Foreign Trade's exclusive interview with WangTiequan, Administrative Vice General Manager ofRongbaozhai. He introduced the history and the developmentof Rongbaozhai, and how it plans to adapt competitively to thecurrent market conditions at home and abroad.